Unilever, P&G Wage Price War For Edge in India

Thursday, August 12, 2004

“The Indian soap war hints at a bigger trend. The developing world is looking more attractive than it has in years to the world’s leading purveyors of food, shampoo and laundry detergent. While growth is stagnant in North America and Europe, the market for consumer goods elsewhere is expanding fast, in stride with growing local incomes and populations.” Read full article here.

Source: The Wall Street Journal