Corporate Social Responsibility is About Looking at Problems as Opportunities

Tuesday, April 8, 2014

Corporate social responsibility (CSR) has become a buzzword with the government making it mandatory for companies to spend 2% of their net profit on the social upliftment of people. In an interview, Deloitte ’s William D. Eggers , co-author of The Social revolution: How Business, Government and Social Enterprises Are Teaming Up to Solve Society’s Toughest Problems, said if a company uses CSR activities to also promote its business, it should be applauded and not frowned upon.

Source: Live Mint (link opens in a new window)

Categories
Entrepreneurship, Impact Assessment
Tags
corporate engagement, corporate social responsibility, impact investing, social impact