Crowdfunding Equity ? the New Age of Co-created Finance

Tuesday, March 8, 2011

By Luke Lang

The web’s ability to interact and organise communities of people has been highlighted recently with the emergence of crowdfunding platforms that create a vital lifeline to much needed finance for thousands if not millions of public, private and social enterprises. Although there are now a multitude of crowdfunding sites that allow people to contribute small amounts of money in support of a creative idea or project, in return for rewards, the most recent development – equity-based crowdfunding – promises to become another great example of how web start-ups can challenge conventional business models.

We launched Crowdcube this year to give members of the public shares and equity in the enterprises registered on the site that they choose to invest in. It’s the world’s first equity-based crowdfunding platform, but probably not the last, judging by the swell of interest and enthusiasm we have received from home and abroad.

Source: The Guardian (link opens in a new window)