NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Wednesday, October 2, 2019

By Heather Clancy

Editorial Director – GreenBiz Group

A diverse group of 19 multinational companies — including food giant Danone, cosmetics queen L’Oreal and data powerhouse Google — are digging deep to plant the seeds for a global push to protect and promote biodiversity.

The short-term goal of this coalition, officially dubbed One Planet Business for Biodiversity and coordinated by the World Business Council for Sustainable Development, is to identify “systemic, meaningful, measurable solutions” supporting the broader use of regenerative agriculture; creating expanded product portfolios to move away from a dangerous reliance on monoculture; and laying the groundwork for actions that will restore fragile ecosystems including grasslands, wetlands and forests.

Its first deadline: June, when the members will meet to define these actions, as well as how “success” will be measured.