DEUNA Enters Latin America’s Crowded One-Click Checkout Sector Flush With $37 Million
DEUNA, a Silicon Valley-based one-click checkout commerce startup, is officially joining Latin America’s nearly $100 billion e-commerce sector with $30 million in Series A funding after largely staying under the radar since being founded in late 2020.
Co-founders Roberto Enrique Kafati Santos and Jose Maria Serrano started the company after a career at McKinsey leading digital payments for Kafati Santos and in private equity at Carlyle for Serrano. They also recently brought on Jose Jorge Molina, who was previously chief marketing officer for Bitso, to join the founding team to lead marketing.
“People were looking for help digitizing their businesses, and as we started looking into this, realized that brands needed help selling online,” Kafati Santos told TechCrunch. “At the time, we didn’t understand the opportunity to do an e-commerce platform, but the decision was obvious, and we have done payments ever since. We helped several brands last year and have now increased customer sales five times.”
Photo courtesy of Omid Armin.