Dirty Business

Wednesday, July 24, 2013

Life is so fun for me. Every day I am able to dream up all kinds of crazy ideas to make toilets a subject of discussion,” says Jack Sim.

The 56-year-old Singaporean is making a Bollywood movie about toilets, which is set for release two years from now, and creating a toilet cafe{aac}. His plans include building the world’s first toilet museum.

“Long ago, they threw shit on the road, so we needed high heels to protect ourselves,” says Mr Sim, founder of the World Toilet Organization (WTO), a sarcastic abbreviation that mirrors that of the World Trade Organization.

“When I first started the WTO [in 2001], people did not want to talk about toilets, because they are unable to accept the fact that human beings produce smells. My first objective was to make the subject normal.”

He asked for advice from Mr Condom [Mechai Viravaidya], who popularised condom use in Thailand, on how to transform a taboo into a sexy subject.

“He told me that if you can laugh at yourself and make people laugh, they will listen to you,” says Mr Sim, who was a businessman for 16 years before setting up the WTO.

Source: Bangkok Post (link opens in a new window)

Categories
Entrepreneurship, Health Care
Tags
sanitation, social enterprise