Does “Socially Responsible Investing” Mean Anything to You?

Tuesday, May 12, 2015

The unusual aspect of socially responsible investing is that while some people swear by it as a way to improve the world and make some money doing so, other investors don’t even know it is a consideration.

Spectrem’s newest Perspective, titled “Investor Perceptions of Socially Responsible and Impact Investing”, studies socially responsible investing and looks at investors who do it and investors who don’t do it. Reasons for both behaviors are wide-ranging, from investors who want to make things better for their children to investors who just want to concentrate on growing their portfolio.

But for a topic that can spark an argument, familiarity with the topic is not universal.

Investors were asked to rate their familiarity with the terms related to impact investing on a scale from “0”, indicating no familiarity, to “100”, indicating great familiarity. Overall, the familiarity with “socially responsible investing’’ was at 46.75, which is obviously below the midpoint. Familiarity with “impact investing” was much lower, at 28.94.

Source: Millionaire Corner (link opens in a new window)

Impact Assessment
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