Don’t call her start-up a social enterprise
Just don’t call it a social enterprise. It makes Woomentum founder Mouna Aouri, 42, “boil internally”.
She concedes that she could get immense support from her network by pitching Woomentum as a social enterprise, but she is adamantly against it.
“I can easily get at least $200,000 to operate (from firms doing corporate social responsibility projects), pay myself a salary and be comfortable,” Ms Aouri said.
“But this is not doing women any good. It enforces the impression that women are less.”
Born and raised in Tunisia, the mother of two girls, aged four and six, moved to Singapore with her husband in 2011.