NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Thursday, June 2, 2005

The ITC e-choupal network aims to cover over 100,000 Indian villages, representing a sixth of rural India and linking up more than 10 million farmers, over the next decade.

ITC today won the ?Corporate Social Responsibility Award 2004? from The Energy and Resources Institute (Teri) for its e-choupal initiative.

The award is designed to encourage social responsibility processes within the corporate sector.

ITC e-choupal, an information technology-based intervention in rural India, has already received several national and international awards as a transformation model for rural India.

ITC e-choupal has earlier won the ?World business award? instituted in support of the United Nations? Millennium Development Goals and also the Wharton-Infosys ?Enterprise business transformation award 2004? for the Asia-Pacific region.
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