Easypaisa, Nestle Collaborate to Facilitate Dairy Farmer Payments in Pakistan

Wednesday, April 13, 2016

Providing financial access to thousands of Pakistani dairy farmers as part of its mission of empowering societies, Easypaisa has collaborated with Nestlé Pakistan to make disbursement of milk collection payments swift, easy, and transparent.

The partnership would also feature an awareness campaign for farmers where Easypaisa would train them to take full advantage of the Easypaisa mobile account services, including attractive savings products and mass market health and life insurance.

Under this partnership, Easypaisa is providing Telenor SIMs and registering Easypaisa mobile accounts of around 15,000 farmers across Pakistan to transfer funds into their accounts on a weekly basis.

For unparalleled convenience, Easypaisa ensures delivery of the payment to the farmer’s Easypaisa mobile account that they can withdraw from the nearest Easypaisa retailer. This would be a great relief for the dairy farmers since they would not have to carry cash to their homes from the milk centres and be in a vulnerable position of being robbed or travelling long distances to collect their hard earned money.

Source: DailyTimes (link opens in a new window)

digital payments, financial inclusion, fintech