Emami devises self-employment project for rural youth
Friday, March 3, 2006
Emami Limited, as a part of its corporate social responsibility has devised a project of self-employment micro-interior rural areas with the objective of providing employment to the unemployed rural youth, to empower village women, to help in poverty eradication in villages and to contribute to social and economic development.
The self-employment scheme provides an opportunity to earn a regular and sustainable income to the unemployed rural youth and women who have no fixed income. Emami?s rural development initiative includes two schemes – Emami Mobile Traders (EMT) and Emami Small Village Shops (ESVS).
The self-employment scheme was first introduced towards the end of financial year 2004-2005 in Cooch Behar district of North Bengal. The project has proved to be very beneficial to people who joined the scheme. Today the project is successfully operational in the states of West Bengal, Andhra Pradesh, Madhya Pradesh, Chattisgarh and Orissa. The company has already firmed up plans to introduce the scheme in the states of Maharashtra and Karnataka. Just in a year?s time, there are over 2000 Emami Mobile Traders and 200 Emami Small Village Shops conducting direct rural marketing in West Bengal, Chhatisgarh, Madhya Pradesh and Andhra Pradesh.
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