Emerging markets: Monitor Group study offers lessons

Wednesday, May 20, 2009

What makes businesses succeed in emerging markets, where the customer profile and demands are quite different from more affluent western markets? Monitor Inclusive Markets, part of the consulting company Monitor Group firms, has released “Emerging Markets, Emerging Models,” a report analyzing the actual behaviors, economics, and business models of successful “market-based solutions”—financially-sustainable enterprises that address challenges of global poverty.

“Emerging Markets, Emerging Models” is addressed to those organizations and individuals most concerned with making a real and enduring improvement to the lives of the poor. Monitor’s findings highlight data from global working models, including more than 270 organizations based in India.

Source: MBA Universe (link opens in a new window)