Enterprise technology start-ups that use emerging tech to solve real-world problems
Monday, October 1, 2018
By Nandita Mathur
Pune-based NeuroTags was launched in January 2017 by three techies—Nitin Gupta, Yogesh Miharia and Abhishek Agarwal. The start-up uses artificial intelligence (AI) technologies to detect anomalies and spot fakes.
Once a product is purchased, the user has access to a tag, which is protected by a scratch layer or is concealed inside the product seal. The tags are connected and protected by machine learning algorithms on the server in such a way that if anyone tries to replicate the tags, the copied product gets invalidated.
Says Nitin Gupta, co-founder, CEO and CTO at NeuroTags, “NeuroTags’ emphasis is on bringing billions of items across the merchants together to collectively fight the counterfeiting via cloud-based centralized AI-based proprietary technology.”
The result, according to him, is a “powerful and intelligent anti-counterfeiting system” that becomes smarter with every passing day and learns new patterns.
Photo courtesy of Andrew Magill.