NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Monday, July 11, 2016

Serial entrepreneur Molly Hayward has a fresh take on feminine hygiene, reimagining everything from the absorbent materials to the packaging. With a deep commitment to social justice, she has paired her new products with a program to get girls in the developing world back to school by providing appropriate monthly products for them, too.

Hayward’s new venture, Cora, was launched early this year and with just four employees isn’t yet profitable. Hayward declined to provide margin specifics, but notes that unit sales of the product are profitable.

Entrepreneur Dave Heath, founder of social venture and sock maker Bombas, is an advisor to Cora. He say, “Cora is a off to a very promising start as a business, with a dedicated core customer base and strong month over month growth since its launch earlier this year.”