Facebook Launches New Push to Boost COVID-19 Vaccine Messaging Within Vulnerable Communities
As the COVID-19 vaccine roll-out continues to gain momentum, Facebook is looking to use its reach to promote vaccine information to the most impacted communities, with a specific focus on those that may have limited exposure to vaccine info.
First off, Facebook is donating $5 million to Go Give One, a COVID-19 fundraising campaign created by the World Health Organization Foundation.
As explained by Facebook:
“The campaign calls on everyone to play their part in helping to vaccinate the world, with the money raised going to an international fund called COVAX (COVID-19 Vaccines Global Access). We’ll do this by donating the first $20 into Facebook Fundraisers created for the United Nations Foundation beginning April 28 in the United States, United Kingdom, Germany and Norway.”
Photo courtesy of National Cancer Institute.