NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Fashion for Good launches a new, two-year pilot project in collaboration with leading brands Kering and PVH Corp., and leading global textile manufacturer Arvind Limited to pilot a radically resource-efficient cotton farming technology provided by Fashion for Good innovator, Materra (formerly hydroCotton).

Materra’s innovative combination of precision agriculture, environmental control and real-time data tracking facilitate resilience for cotton farming in developing regions where climate and resources prove challenging for cotton cultivation.

“38% of the fashion industry’s carbon footprint lies with raw materials production, preparation and processing, innovations in this area such as radically resource efficient cotton farming, a staple fibre for the industry, is hugely important. This consortium pilot project brings together unique expertise from across the supply chain to pilot and ultimately scale this solution in key regions,” states Katrin Ley, Managing Director, Fashion for Good.

Photo courtesy of Trisha Downing.