Fighting poverty by helping find jobs
Wednesday, May 27, 2015
Bengaluru-based babajob.com is trying to help unorganised blue-collar workers get better employment
On learning that his boss needs another driver, autorickshaw driver Amit, in Bengaluru, recommends his cousin, Sumit. An out-of-work sharecropper, Sumit is hired, and his income doubles.
Anita works as a nanny for a well-to-do family in Mumbai. When another family she knows needs a cook, she recommends her sister, Sunita.
Most blue-collar jobs in India are offered and secured through such recommendations. But aspirations are changing and most employment seekers in the segment are now looking to work for brands that pay good salaries.
Dedicated to connecting the right job seeker with the right employer in this unstructured segment, Bengaluru-based start-up babajob.com uses the internet, mobile apps and a variety of other routes.
With a fresh round of capital from SEEK Ltd, an Australian online placement service, it now plans to expand.