Gamblers’ paradise: Kenyans’ love for betting and thirst for quick cash
By Elvis Ondieki
From a virtually unknown industry five years ago, sports betting has become a gold mine in Kenya with 36 firms registered so far, four of them in the last seven months.
Every other billboard a person comes across is likely to be selling a betting firm, with names like OdiBets, betPawa and SportyBet seeking a place in a space dominated by big spenders like SportPesa and Betin, among others.
Photo courtesy of Remko van Dokkum.