GE Healthcare Innovates in India for Bottom of the Pyramid
Monday, May 4, 2009
GE Healthcare, the $17 billion health solutions business of General Electric Co, is acquiring a dual focus in India which is both similar to what it has for other emerging markets and also different.
Like so many other MNCs, it is targeting emerging markets, of which India represents a major chunk, as a critical growth area. But India is also rapidly becoming a key geography where some of the innovative products to address the market at the bottom of the pyramid are being developed.
Towards this end, it has lined up a set of launches over the next 18 months, says Ashish Shah, general manager for GE Healthcare’s Global Technology Organization in India. By the end of this year, it will launch MAC 600, an enhanced and upgraded version of the MAC 400, the ECG device “designed, sourced and manufactured in India” for markets like India, which was launched last year.