Glass Raised to World’s First Social Enterprise Gin
The founders of Edinburgh-based Pickering’s Gin have launched what they claim is the world’s first social enterprise gin.
Business partners Marcus Pickering and Matt Gammell said they have teamed up with social enterprise experts to produce the Ginerosity spirit, the profits of which will be poured into good causes.
Together they have formed a new company, Good Spirits (Scotland) CIC, in partnership with social enterprise entrepreneur Chris Thewlis, Dave Mullen of marketing agency Story, and drinks industry and export specialist David Moore. The team launched the gin at Pickering’s distillery at Edinburgh’s Summerhall.
The venture plans to invest profits from sales of the new tipple into projects that will help and support under-privileged or disadvantaged young people.