Goldman Sachs, Mitsui PEs invest Rs 315 cr in Global Beverages

Friday, February 21, 2014

Global Beverages & Foods (GBF), promoted by fomer Godrej group head A Mahendran, has raised Rs 315 crore from Goldman Sachs and Mitsui Global Investment to build a large, fast-moving consumer goods platform.

“Given the potential of the FMCG market in the country, there is a huge scope to build a brand here. Besides, the rural market is still virgin, which gives us a better opportunity to build our brand in those regions,” Mahendran said here today.

The money raised will be used to bring global technology for manufacturing, he said.

“The Indo-Japanese tie-up gives us the opportunity to bring global technology in the manufacturing. We will use the technology to develop manufacturing base here and cater to all consumers segments, including premium, medium and bottom of the pyramid,” he said.

Source: The Financial Express (link opens in a new window)

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Technology
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Base of the Pyramid, technology