Grupo Financiero Santander México Launches “Tuiio” A Financial Inclusion Program For Low Income Individuals
Grupo Financiero Santander México, S.A.B. de C.V. (BMV: SANMEX; NYSE:BSMX) (“Santander México” or the “Group”) announces the launch of “Tuiio” a financial inclusion program for low income individuals, which aims to have a measurable social impact through a competitive and comprehensive micro lending offer.
The launch was led by Ms. Ana Botín, Executive Chairman of Banco Santander S.A. (Santander México’s parent company) and Mr. Héctor Grisi Checa, CEO of Santander México.
“Tuiio”, which will have its own operating model, infrastructure and brand, is a robust financial inclusion program that will leverage technology to support the needs of Mexico’s low-income segment. It aims to generate measurable social impact through productive micro-lending, a digital savings account, its own branch network, staff, ATMs, point-of-sale terminals and electronic banking.
Photo courtesy of PresidenciaRD.
- Inclusive Fintech