Health insurers go for bottom of the pyramid
Monday, March 10, 2014
It is now possible for low-income earners to flash a smart card when seeking treatment from selected Government hospitals, faith-based health facilities or public health centres. This follows the entry of several underwriters into the low-income medical insurance business.
But while the market has several products for the low-income brackets, there is little knowledge among this class of consumers on what to look for when shopping for medical insurance cover.
Notable underwriters playing the low-end medical insurance market include CIC Insurance, with Afya Bora and Britam’s Linda Jamii product.