Healthy Connections: Technology Promoting Family Health
Wednesday, September 25, 2013
During the Healthier Futures plenary at the Clinton Global Initiative (CGI) Annual Meeting, Chelsea Clinton was joined onstage by Pro Mujer’s President and Chief Executive Officer, Rosario Perez; Mayo Clinic’s President and CEO, John Noseworthy, M.D.; the President of Pfizer Latin America, Adele Gulfo; Sesame Workshop President and CEO, H. Melvin Ming, along withSesame Street Muppet, Rosita, to announce a unique CGI Commitment to Action that will promote healthy behavior and disease prevention among poor women and children in Bolivia, Nicaragua, Peru, Mexico and Argentina. The commitment will use a new technology platform integrating mobile, web, and video technology along with remote training and access to specialists.
Combining the power of Mayo Clinic’s women’s health and wellness expertise with Pro Mujer’s extensive network of health clinics and human development service providers, this commitment will significantly enhance the well-being of women and their families throughout Latin American. The impact of this initiative will be significantly enhanced by the partnership with Sesame Workshop. The iconic Muppets of Plaza Sesamo, the Latin American version of Sesame Street, will be deployed through various media and social media efforts to deliver health education messages through children to their families. ’Healthy Connections’ will be further supported by Pfizer, which will provide technical assistance to the project through its skills-based corporate volunteering programs, Global Health Fellows and Global Health Teams, designed to promote the quality, efficiency or effectiveness of healthcare for underserved populations. Pfizer will also provide significant operational funding.
Chronic diseases cause 68 percent of deaths in Latin America, according to the World Health Organization. Experts predict that the mortality rate from diabetes, heart disease, and stroke will triple in the next two decades. Through education and engagement with renowned physicians, ’Healthy Connections’ seeks to reduce the burden that chronic diseases impose on Latin American families, governments, and societies at large.
“This is a unique opportunity for Pro Mujer to partner with these prominent organizations in health and education and create a technology platform which has the potential to significantly improve the health of the women and children we serve in Latin America,” said Pro Mujer CEO Rosario Perez.