How Mobile Technology Can Help End Poverty For Rural Farmers
Wednesday, October 15, 2014
The United Nations named 2014 the International Year of Family Farming to call attention to the significant role of family farms in eradicating hunger and poverty. It is especially top of mind this week as we celebrate both World Food Day and theInternational Day for the Eradication of Poverty.
It’s no surprise that global leaders are paying more attention to family farms. The World Bank estimates that 86 percent of all people living in rural areas depend on agriculture as their primary source of livelihood. The vast majority are smallholders or landless workers who live on less than $1.25/day. While technological advances and economic improvements are likely to shift these dynamics over time, farming will remain the primary way for billions of people to make a living for the foreseeable future – particularly those in the hardest to reach “last mile.”