How SDG business strategies are already generating $233bn in revenue
By Michael Holder
The business case for driving pursuing globally agreed sustainability goals is often laid out in terms of estimates and projections of future earnings. And on paper, at least, the case is certainly hard to argue with.
According to the Business & Sustainable Development Commission, achieving the UN’s 17 Sustainable Development Goals (SDGs) could open up $12tr of market opportunities in food and agriculture, cities, energy and materials, and health and well-being alone, creating 380 million new jobs by 2030 in the process. Meanwhile, the theory goes, we should all find ourselves living on a far cleaner, greener, fairer, more secure, and more prosperous planet once the goals are met.