How Spotify Helped Turn Afrobeats into a Global Phenomenon
By Damilare DosunmuAoi Narita was a marketing consultant for Japanese startups in Kenya in 2021 when she first heard the song “Love Nwantiti” by Nigerian Afrobeats artist CKay, and fell in love with the music genre almost immediately. “I had no idea what he was saying but just the melody was always in my head,” she told Rest of World over text. “Since then, I started listening to different Afrobeats artists, and I still listen to them all the time.”
Photo courtesy of Alpha Photo.
Source: Rest of World (link opens in a new window)
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