ICICI, India’s Largest Private Sector Bank, Launches Banking Service on Twitter

Tuesday, January 20, 2015

ICICI Bank, India’s largest private sector bank, on Monday announced the launch of banking services on Twitter, the first of its kind service, in India.

Christened, ‘icicibankpay’, enables ICICI Bank customers to transfer money to anyone in the country who has a Twitter account, check account balance, view last three transactions and recharge prepaid mobile “in a completely secure manner”.

“This will help our customers to execute banking transactions while they are socialising on Twitter”, said Rajiv Sabharwal, Executive Director, ICICI Bank, while addressing a press conference here. “We believe we are also number one in Asia and globally number two in launching this product,” he added.

“This transaction would be possible from ICICI Bank to any customer to any bank,” said Mr. Sabharwal, adding, “Twitter is associated with simplicity and we are also simple in transaction.”

Source: The Hindu (link opens in a new window)

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Entrepreneurship
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banking, mobile banking, social business