IMS Health and BroadReach Healthcare Announce Strategic Alliance in Africa

Tuesday, September 17, 2013

IMS Health and the Life Sciences division of BroadReach Healthcare today announced a strategic alliance to deliver comprehensive advisory and commercial effectiveness solutions for life sciences organizations operating in Africa. The alliance brings together IMS Health’s industry-leading information, analytics, consulting and technology capabilities with BroadReach Healthcare’s deep knowledge of the African healthcare landscape and local regulatory environment. Life sciences organizations will gain immediate access to information and services that support market assessment, market entry planning and commercial implementation across the continent.

IMS Health is actively engaged with governments, NGOs and private sector stakeholders to support evidence-based decision making and advance healthcare in the region. Since 2003, BroadReach Healthcare has worked closely with aid agencies, regulatory authorities, governments, and leading pharmaceutical and medical device companies to drive the design, planning and delivery of healthcare programs, with a focus on sub-Saharan Africa. The two organizations have worked together on several joint initiatives, which include helping clients in the areas of strategic planning, pricing and market access, and healthcare implementation.

“Africa represents a significant growth opportunity for life sciences companies. At the same time, healthcare organizations need to be aware of the challenges in developing viable market strategies in this fast-evolving region,” said Alistair Grenfell, who oversees IMS Health’s business in Africa. “Our global healthcare expertise uniquely positions us to help clients unlock this opportunity and support stakeholder decisions in a range of areas — from access to medicines and care, to market measurement and investment decisions. Our alliance with BroadReach Healthcare strengthens our ability to apply innovative on-the-ground approaches based on local market experience and perspectives.”

Source: The Herald (link opens in a new window)

Health Care
public health, technical assistance