’India is to be a beachhead market for us’: Danone

Monday, October 10, 2011

Groupe Danone has kickstarted its bottom-of-the-pyramid (BoP), or mass market, business by launching a milk-based fortified dessert calledFundooz in India.

The 17-billion French dairy giant has set up a country business unit for this venture. The division will innovate “at various levels for the BoP population” and, if successful, this business model will be exported to other markets, Danone (BoP) DirectorEric Soubeiran told Ratna Bhushan in an interview. Excerpts:

Why India as the anchor destination for BoP products?

India is to be a beachhead market for us. There’s a 600-million base of pyramid here to address whom we can serve good, healthy, balanced foods. The potential is so huge. Children don’t have many healthy snacking options.

Source: Economic Times (link opens in a new window)