India’s “Health Camps”: The Drug Rep Will See You Now
“Without the companies, I wouldn’t be able to do all this,” Khan said.
The drug makers had brought an electrocardiograph, a spirometer, a bone density scanner, and a glucose meter to the camp. Afterwards, an invoice of sorts was lying on the floor. “Respected doctor,” it began, followed by a “request” to prescribe 13 drugs made by Lupin⇓.
“It’s a little bit of, ‘You scratch my back, I scratch yours,’” explained Khan, who today has agreements with about a dozen drug companies that perform medical tests for him.
At the camp in 2013, Syed Raza, a technician and Ipca sales representative who regularly helps at Khan’s camps, did electrocardiography on about a third of the visitors. Raza told me that his services benefit patients and help him achieve his sales targets.
“I am conducting ECG camp, then doctor is prescribing my brand,” said Raza, who was promoting drugs for high blood pressure, including Tenorol (atenolol) and Tenoric (atenolol-chlortalidone). “This is the main purpose of this camp.”
Satish Yadav, a Biocon representative also at Khan’s camp, did blood sugar tests on dozens of patients. “If we make good relations with the doctors, then we will get business,” he said.
- Health Care