NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Pasarnow, an Indonesia-based multi-channel e-groceries platform, has secured a US$3.3 million seed funding, led by East Ventures. SMDV, Skystar Capital, Amand Ventures, Prasetia Dwidharma, and other angel investors also participated.

This funding will be used to expand Pasarnow’s regional coverage and strengthen its capability in the groceries supply chain and last-mile solutions.

Pasarnow seeks to expand into new cities, hire key talents, enhance its data and technological infrastructures, and develop micro warehouses called frontline mini hubs. As a complement to the current ten hubs across Greater Jakarta, the hubs are designed to enable instant delivery and provide the best last-mile fresh produce solutions to customers. They are located in densely populated areas and equipped with proper fresh and frozen products infrastructure.

Photo courtesy of IFPRI -IMAGES.