Integrating poorest people within the value chain is a key to success: Global Development Network
Monday, June 15, 2015
Panelist and participants at the 16th Global Development Network annual conference discussed how businesses must be more inclusive in catering to more than 40 per cent population of the world that lives below $2 a day.
As of now, the participation of this 2.7 billion people in the market is limited. However this segment, at the bottom of the pyramid (BOP), harbours a potential for innovation and entrepreneurial activity; and of course consumption and production.
Panelists pointed out that the challenge of ’Inclusive Business Models’ is dual: to include the poor both on the demand side and on the supply side.
Besides, such good practices potentially create co-benefits for both business and BOP. To integrate the BOP within the value chain is not a target but a key to success.