Wednesday, May 24, 2006

BANGALORE, India, May 23 ? The world’s largest chip maker, Intel, said Tuesday that it would introduce a low-cost computer in India, one of the world’s fastest-growing technology markets, in an effort to gain greater market share.

Intel announced the Indian computer project as part of a wider global strategy to promote the use of technology in emerging markets. The computer will have a processor, chip set and software designed by Intel and will be produced by Indian hardware makers.

In a statement released during a visit to the country by Intel’s chief executive, Paul S. Otellini, the company said that “systems will be priced 20 percent less than the lowest-priced Intel-based PC’s in India with similar configurations.”

Mr. Otellini told reporters here that Intel intended to make personal computers more cost-effective.

The cheaper PC’s will be available in a couple of months and will be sold by Indian computer makers including Wipro, HCL Infosystems and Zenith Computers. Intel has linked with Icici Bank, one of India’s largest lenders, to help consumers finance their computers.

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Source: New York Times (link opens in a new window)