Intel Scientists Help Sell PCs

Tuesday, August 2, 2005

?Two years ago, we came to the realization that we really need to understand the local markets and find unique solutions for them,? said Willy Agatstein, general manager of Intel?s channel definition and development group.

The centers and the new business group aren?t Intel?s first attempt at selling its chips and motherboards to the often-small businesses that build and peddle computers in the less-developed world. The chip giant began working with these computer builders and retailers in 1995.

And Intel hasn?t just stationed salespeople around the world. It also dispatched managers from company headquarters to visit local customers and hear their concerns. Through this process, the chip maker discovered that geography and culture shape how consumers use their computers.
Story found here.

Source: Red Herring