Inter-American Development Bank Report Highlights Business Opportunities At Base of the Pyramid in Latin America and Caribbean

Wednesday, July 29, 2015

According to an Inter-American Development Bank (IDB) report released today, the base of the pyramid is a $759 billion market offering promising business opportunities to the private sector.

The report presents information about the size of the base of the pyramid (BOP) market, its socio-economic characteristics, spending patterns and demand-related factors, with statistics about BOP consumer preferences.

Based on household income and spending national surveys, the report estimates that the market of people living on less than $10 per day has grown 22 percent in a decade, going from $623 billion in 2000 to $759 billion in 2010.

Today, two out of three Latin Americans are part of this growing market of 405 million people.

Based on market information in sectors such as health, education, food, information technologies and housing, the report shows that BOP consumers in Latin America and the Caribbean are more urban, more connected, more educated, and that they have more disposable income for discretional expenses.

Source: Inter-American Development Bank (link opens in a new window)

Health Care
Base of the Pyramid