Investors warm up to start-ups with a cause
Friday, April 4, 2014
To outsiders, Vindhya e-Infomedia Pvt. Ltd appears to be just another business process outsourcing (BPO) company.
What sets the Bangalore-based company apart is the fact that 80% of its 500 employees comprise women below the poverty line and those with physical disabilities; some are blind, hearing-impaired or autistic.
“These are people who really want to prove themselves to society. We wanted to give them an opportunity,” said Pavithra Y.S., founder and managing director of this BPO that provides services in 16 regional languages.
Abhishek Agrawal, former chief financial officer (CFO) of Swadhaar FinServe Pvt. Ltd, a microfinance firm that has been helping Vindhya take care of processing loan applications and customer care support for over three years, said he loved the company’s “unique approach to work with differently-abled”.