NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Thursday, March 7, 2019

By Tom Bailey

More and more investment management groups now talk proudly about their commitment ‘to social impact’ investing, offering ever more ESG (environmental, social and governance) compliant investment products.

To cynics, this is just a way to attract millennial investors. This is typically the hardest cohort to convince to invest but historically more interested in the social impact of their financial choices.

However, according to polling recently carried out by YouGov on behalf of Impax Environmental Markets, those aged 35 and older are at least as likely to want investments that have a positive impact as so-called millennials, those aged 25 to 34.

Photo courtesy of Pexels.