Tuesday, September 5, 2006


The seminal work by CK Prahalad, arguing the crucial role of multi-national corporations in alleviating poverty by treating the poor as consumers, has been one of the most influential tracts in recent years.

Now, a vigorous attack has been mounted on its underlying assumptions and conclusions.

Aneel Karnani, Associate Professor of Strategy at the Stephen M. Ross School of Business, University of Michigan, has produced a critical analysis that not only challenges some of the tenets of Prahalad’s thinking – it savages them.

Continue reading “Is there REALLY a fortune at the Bottom of the Pyramid?

Source: Ethical Corporation (link opens in a new window)