Tuesday, September 5, 2006
The seminal work by CK Prahalad, arguing the crucial role of multi-national corporations in alleviating poverty by treating the poor as consumers, has been one of the most influential tracts in recent years.
Now, a vigorous attack has been mounted on its underlying assumptions and conclusions.
Aneel Karnani, Associate Professor of Strategy at the Stephen M. Ross School of Business, University of Michigan, has produced a critical analysis that not only challenges some of the tenets of Prahalad’s thinking – it savages them.
Continue reading “Is there REALLY a fortune at the Bottom of the Pyramid?“