NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Increasingly, forward thinking businessmen and multinational companies are beginning to notice that perhaps as the late business thinker C.K. Prahalad predicted there may be a “fortune to be made at the Bottom of the Pyramid” (BoP), the term that has come to refer to the economic segment of the world’s poorest people. These people – who live on less than $2.5 a day – comprise nearly half the world’s 7.1 billion people, a market estimated at having a purchasing power parity of over $5 trillion