It’s Not Just Millennials Who Have Socially Responsible Investing in Their Game Plan: Study

Monday, April 29, 2019

By Lorie Konish

Millennials have a certain reputation for being the most interested in investments that also do good for the world.

But sustainable investing is really of interest to all investors across all age groups, according to new research from Morningstar.

The investment research firm found that a majority of the U.S. population — 72% — is interested in investing in environmental, social and governance funds.

Morningstar also found that millennials and Generation X were “statistically equivalent” when their level of interest in sustainable investing was scored.

Meanwhile, millennials had a “slightly stronger preference” for these investments compared to baby boomers.

Photo courtesy of GotCredit.

Source: CNBC (link opens in a new window)

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