Kenya’s Safaricom’s overdraft service exceeds expectations
By Duncan Miriri
Kenya’s biggest telecoms operator, Safaricom, notched up one million users for its new overdraft feature on the M-Pesa platform in just eight days, surpassing its CEO’s expectations, he said on Thursday.
Started 11 years ago as a service to allow Kenyans without access to the banking network to transfer money via mobile phones, M-Pesa now offers loans and savings in conjunction with local banks, as well as merchant payments services.
Safaricom, part-owned by South Africa’s Vodacom and Britain’s Vodafone, launched the new overdraft feature called Fuliza on Jan. 7 this year.
Photo courtesy of Internews Europe.