Khethi Ngwenya: A social entrepreneur who learned that impact is more important than profit
Social Entrepreneur, Khethi Ngwenya from Soweto knew from a young age of 12 that he wanted to go into business and make a positive contribution in his community. Subsequently this led to Ngwenya’s business idea when he created SchoolMedia, a platform that has opened up schools as an avenue for advertising for brands seeking to engage with the learner target audience.
His business was born out of an idea to keep learners in schools informed and engaged about brands that spoke to them, about them. Ngwenya soon realised that there were no organisations that directly marketed to the youth in a manner that resonated with them, this helped him carve his value proposition as a business.
Photo courtesy of Dominic Chavez.