Lenovo mulls separate PC brand for India, by Michael Singer
Tuesday, June 14, 2005
“We are thinking of introducing another brand under Lenovo,” Deepak Advani, senior vice president and chief marketing officer of Lenovo, told the Xinhuanet news service during a press briefing in New Delhi. “Lenovo has developed some good products in China which might meet the need of (the) Indian market. For example, it has worked out products for those not very skilled in computer(s) or for schools where many students have to share one computer.”
Lenovo’s push in India comes as Lenovo looks establish its newly acquired IBM PC division. Inside China, Lenovo sells one out of every three computers. India seems a tougher nut to crack.
Lenovo’s India plans are part of an expected expansion into 160 countries in Asia, Europe and North America.
It’s estimated that there are 14 computers available for every 1,000 people in India, making it fertile ground for Lenovo.
The company has also opened regional offices for business in New Delhi and other areas, promising less-expensive PCs to a country that suffers from computer illiteracy, despite its rapid growth in the IT industry.
Story found here.
Source: CNET News.com