Live Q&A: Social Franchising And Social Enterprise
Tuesday, February 15, 2011
Franchising is a well-established means of expanding a business, and one which is coming under increasing scrutiny by social entrepreneurs.
Yet a recent report from the Social Enterprise Coalition found that there were a number of barriers to expanding social franchising, including understanding, finance, intellectual property and capacity.
The report said that more support was needed for social enterprises who wanted to explore using franchising as a means of replicating their work.
One social enterprise exploring franchising in MyBnk, a London based organisation developing young people’s financial and enterprise skills. Their head of expansion Melanie Robinson wrote about their experiences here.
In this Q&A we’ll explore what problems social enterprises have encountered with franchising, the critical factors for success in social franchising and the different forms which social franchising can take.