M-Pesa Rolls Out in Ghana, Expands Into West African Market
Vodafone Group announced the rollout of mobile money platform M-Pesa in Ghana, the 11th market where it has launched the service so far.
The launch comes after a successful pilot period, which started in August last year, with service set to operate under the ‘Vodafone Cash’ brand.
“Vodafone Cash extends the revolution of mobile money to Ghana, liberating our customers from the risks associated with carrying cash at all times,” said Michael Joseph, Vodafone’s director of Mobile Money. “The strong demand for the service following the pilot launched in August shows that Ghanaians’ greatly value the freedom, peace of mind, security and convenience that M-Pesa offers.”
Vodafone said approximately 64 per cent of the country’s population does not have access to bank accounts, amounting to approximately 15 million people.
By using the service, Ghanaians’ will be able to transfer money from their phones at home and on the move.
Vodafone has in recent years launched the mobile money service in Tanzania, South Africa, Lesotho, DRC, Egypt and Mozambique where it has operations, following the success of M-Pesa in Kenya.