Mahindra Could Roll Out India’s Cheapest Tractor by 2010
Thursday, December 3, 2009
In its bid to cater to bottom-of-the-pyramid farmers in the country, Mahindra FES is looking to roll out India’s cheapest tractor by next year. If Bloomberg reports are to be any indication the new low cost product could be powered by a 15-hp engine and would be available at Rs. 150,000 (about 40 per cent cheaper than other entry-level ones).
India’s largest tractormaker has indicated that it aims to clock 25,000 units of the proposed model in the next four years, citing a senior representative of the company. With the new tractor, Mahindra is targeting farmers who own about two acres of land (0.8 hectares). The vehicle is being test-marketed in the western state of Gujarat.