Maker of Toms shoes expands into coffee roasting
Monday, March 24, 2014
Toms, the Los Angeles company known for its comfy, eco-friendly footwear and its shoes-donating ways, is tiptoeing into an unusual product line: coffee.
The philanthropic business, which sells shoes and eyewear under a One for One business model, made the announcement Tuesday in Austin, Texas, at the South by Southwest Interactive conference.
For every bag of coffee purchased, Toms said it will be able to provide a week’s worth of clean water to a person in a developing country.