Making a clean sweep of a ‘dirty’ business in India
Tuesday, April 23, 2013
A new kind of “dirty” business is becoming the latest frontier in the bottom-of-the-pyramid market in India, with a number of start-ups seeing a huge opportunity in building and maintaining toilets as more than 600 million Indians still defecate in the open, according to the World Health Organization.
Bindeshwar Pathak, who launched India`s first paid toilet way back in 1974 told CNBC that there were just not enough toilets in a country of a billion people.
“You need private companies to take on the mantle and there is money to be made here,” said Pathak whose non-profit organization Sulabh International runs 8,000 toilets in 23 states in India, of which 5,000 are profit-making paid toilets that subsidize the others in the network.