Friday
May 7
2021

Mastercard and Kasha Reinforce Commitment to Empower Women and Support Micro-Entrepreneurs in Africa

Mastercard today expanded its relationship with Kasha Global Incorporated through an investment in the purpose driven ecommerce platform. The companies will continue their shared efforts to ensure women across emerging markets have essential access to health and personal care products along with the information required to support everyday hygiene needs.

Combining online and offline capabilities, Kasha’s platform allows women across rural and urban locations to make confidential personal care orders. By utilizing the full product catalogue available online, or by placing orders using basic mobile handsets, women can search, order and pay for hygiene products that are discretely delivered to them by local micro-entrepreneurs, thus also helping local store owners grow their business.

Photo courtesy of Ryan Brown / UN Women.

Source: Business Africa Online (link opens in a new window)

Categories
Entrepreneurship
Tags
e-commerce, emerging markets, entrepreneurship, microentrepreneurs, Women, women entrepreneurs